Color

#74ab69

#74ab69
hex#74ab69
rgbrgb(116, 171, 105)
hslhsl(110, 28%, 54%)
oklchoklch(0.686 0.11 140.3)
Closest name: Ferntastic (#71ab62)Relative luminance 0.3386

Colors that go with #74ab69

Charcoal, Blue and Burlywood lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a069ab

#95ab69 · #69ab7f

#6974ab · #ab6974

Split-complementary

Open in tool →

#7f69ab · #ab6995

#6995ab · #a069ab · #ab7f69

Contrast

#74ab69 as textRatioAAAA largeAAAFix
Aaon white
2.7:1failfailfail
  • AA: use #517f48 as the text (4.69:1)
  • AAA: use #3c5f35 as the text (7.29:1)
  • AA: or shift the background to #333333 (4.68:1)
  • AAA: or shift the background to #0f0f0f (7.09:1)
Aaon black
7.77:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #74ab69 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #74ab69
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #74ab69 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/74ab69-a3bea2-814edf-1f2d23-eef1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md