Color

#697368

#697368
hex#697368
rgbrgb(105, 115, 104)
hslhsl(115, 5%, 43%)
oklchoklch(0.544 0.021 142.7)
Closest name: Anchovy (#756f6b)Relative luminance 0.1626

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#726873

#6f7368 · #68736d

#686973 · #736869

Split-complementary

Open in tool →

#6d6873 · #73686f

#686f73 · #726873 · #736d68

Contrast

#697368 as textRatioAAAA largeAAAFix
Aaon white
4.94:1passpassfail
  • AAA: use #535b52 as the text (7.03:1)
Aaon black
4.25:1failpassfail
  • AA: use #6e786d as the text (4.57:1)
  • AAA: use #8f998f as the text (7.12:1)
  • AA: or shift the background to #f5f5f5 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #697368 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#697368 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #697368
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #697368 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/697368-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md