Color
#696dab
#696dabrgb(105, 109, 171)hsl(236, 28%, 54%)oklch(0.558 0.096 280)Colors that go with #696dab
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #696dab: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #696dab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #696dab in 7 real palettes, including Warner Bros.'s brand system and Lemon Squeezy's brand system, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #696dab: 7 real palettes, including Fintech Trust and Glacier, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #696dab in 10 real palettes, including Marvel's brand system and Retro Pop, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #696dab: 4 real palettes, including Astro's brand system and Deep Water, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #696dab: 10 real palettes, including Campus and The New York Times's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #696dab: 5 real palettes, including Campbell's's brand system and AT&T's brand system, as the supporting colour.
Real palettes that use #696dab
Tints & shades
Harmonies
Contrast
| #696dab as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.8:1 | pass | pass | fail |
|
Aaon black | 4.38:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696dab as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #696dab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/696dab-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md