Color

#698eab

#698eab
hex#698eab
rgbrgb(105, 142, 171)
hslhsl(206, 28%, 54%)
oklchoklch(0.63 0.06 242.5)
Closest name: Cavolo Nero (#72939e)Relative luminance 0.2529

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab8569

#69aba6 · #696dab

#ab698e · #8eab69

Split-complementary

Open in tool →

#ab696d · #aba669

#a669ab · #ab8569 · #6dab69

Contrast

#698eab as textRatioAAAA largeAAAFix
Aaon white
3.47:1failpassfail
  • AA: use #547a96 as the text (4.56:1)
  • AAA: use #3e5a6f as the text (7.25:1)
  • AA: or shift the background to #212121 (4.65:1)
Aaon black
6.06:1passpassfail
  • AAA: use #799ab4 as the text (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #698eab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #698eab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #698eab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/698eab-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md