Color

#767ab2

#767ab2
hex#767ab2
rgbrgb(118, 122, 178)
hslhsl(236, 28%, 58%)
oklchoklch(0.599 0.085 280.3)
Closest name: Aster (#867ba9)Relative luminance 0.2098

Colors that go with #767ab2

Charcoal, Copper and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b2ae76

#7698b2 · #9076b2

#b2767a · #7ab276

Split-complementary

Open in tool →

#b29076 · #98b276

#b27698 · #b2ae76 · #76b290

Contrast

#767ab2 as textRatioAAAA largeAAAFix
Aaon white
4.04:1failpassfail
  • AA: use #6c70ac as the text (4.61:1)
  • AAA: use #4f538c as the text (7.12:1)
  • AA: or shift the background to #141414 (4.56:1)
Aaon black
5.2:1passpassfail
  • AAA: use #9093c1 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #767ab2 as the background.

Brands using this color

mcpConnect your agent — build around #767ab2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #767ab2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/767ab2-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md