Color

#6969ba

#6969ba
hex#6969ba
rgbrgb(105, 105, 186)
hslhsl(240, 37%, 57%)
oklchoklch(0.558 0.124 281.6)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.1665

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#baba69

#6991ba · #9169ba

#ba6969 · #69ba69

Split-complementary

Open in tool →

#ba9169 · #91ba69

#ba6991 · #baba69 · #69ba91

Contrast

#6969ba as textRatioAAAA largeAAAFix
Aaon white
4.85:1passpassfail
  • AAA: use #4d4da8 as the text (7.14:1)
Aaon black
4.33:1failpassfail
  • AA: use #6c6cbc as the text (4.51:1)
  • AAA: use #9393cd as the text (7.3:1)
  • AA: or shift the background to #f7f7f7 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6969ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#6969ba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #6969ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6969ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6969ba-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md