Color

#6966b2

#6966b2
hex#6966b2
rgbrgb(105, 102, 178)
hslhsl(242, 33%, 55%)
oklchoklch(0.548 0.116 283.6)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1572

Colors that go with #6966b2

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b0b266

#668ab2 · #8f66b2

#b26966 · #66b269

Split-complementary

Open in tool →

#b28f66 · #8ab266

#b2668a · #b0b266 · #66b28f

Contrast

#6966b2 as textRatioAAAA largeAAAFix
Aaon white
5.07:1passpassfail
  • AAA: use #514f9c as the text (7.12:1)
Aaon black
4.14:1failpassfail
  • AA: use #706db6 as the text (4.55:1)
  • AAA: use #9492c8 as the text (7.2:1)
  • AA: or shift the background to #f2f2f2 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6966b2 as the background.

Brands using this color

mcpConnect your agent — build around #6966b2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6966b2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6966b2-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md