Color

#6966a3

#6966a3
hex#6966a3
rgbrgb(105, 102, 163)
hslhsl(243, 25%, 52%)
oklchoklch(0.539 0.094 285)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1515

Colors that go with #6966a3

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a0a366

#6682a3 · #8866a3

#a36966 · #66a369

Split-complementary

Open in tool →

#a38866 · #82a366

#a36682 · #a0a366 · #66a388

Contrast

#6966a3 as textRatioAAAA largeAAAFix
Aaon white
5.21:1passpassfail
  • AAA: use #555289 as the text (7.11:1)
Aaon black
4.03:1failpassfail
  • AA: use #7270a9 as the text (4.61:1)
  • AAA: use #9593be as the text (7.19:1)
  • AA: or shift the background to #f0f0f0 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6966a3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #6966a3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6966a3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6966a3-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md