Color

#6965ae

#6965ae
hex#6965ae
rgbrgb(105, 101, 174)
hslhsl(243, 31%, 54%)
oklchoklch(0.543 0.112 284.5)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1537

Colors that go with #6965ae

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aaae65

#6586ae · #8d65ae

#ae6965 · #65ae69

Split-complementary

Open in tool →

#ae8d65 · #86ae65

#ae6586 · #aaae65 · #65ae8d

Contrast

#6965ae as textRatioAAAA largeAAAFix
Aaon white
5.16:1passpassfail
  • AAA: use #534f96 as the text (7.18:1)
Aaon black
4.07:1failpassfail
  • AA: use #736fb3 as the text (4.65:1)
  • AAA: use #9391c5 as the text (7.1:1)
  • AA: or shift the background to #f0f0f0 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6965ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #6965ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6965ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6965ae-a39cc4-dfa04e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md