Color

#6963a1

#6963a1
hex#6963a1
rgbrgb(105, 99, 161)
hslhsl(246, 25%, 51%)
oklchoklch(0.532 0.096 287.1)
Closest name: Bellflower (#5d66aa)Relative luminance 0.145

Colors that go with #6963a1

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9ba163

#637ca1 · #8863a1

#a16963 · #63a169

Split-complementary

Open in tool →

#a18863 · #7ca163

#a1637c · #9ba163 · #63a188

Contrast

#6963a1 as textRatioAAAA largeAAAFix
Aaon white
5.38:1passpassfail
  • AAA: use #585289 as the text (7.04:1)
Aaon black
3.9:1failpassfail
  • AA: use #7570a9 as the text (4.65:1)
  • AAA: use #9793be as the text (7.23:1)
  • AA: or shift the background to #ebebeb (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6963a1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #6963a1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6963a1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6963a1-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md