Color

#69639c

#69639c
hex#69639c
rgbrgb(105, 99, 156)
hslhsl(246, 22%, 50%)
oklchoklch(0.529 0.088 287.8)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1433

Colors that go with #69639c

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#969c63

#637a9c · #85639c

#9c6963 · #639c69

Split-complementary

Open in tool →

#9c8563 · #7a9c63

#9c637a · #969c63 · #639c85

Contrast

#69639c as textRatioAAAA largeAAAFix
Aaon white
5.43:1passpassfail
  • AAA: use #565280 as the text (7.21:1)
Aaon black
3.87:1failpassfail
  • AA: use #7570a4 as the text (4.61:1)
  • AAA: use #9692b9 as the text (7.11:1)
  • AA: or shift the background to #ebebeb (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #69639c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #69639c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #69639c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/69639c-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md