Color

#696368

#696368
hex#696368
rgbrgb(105, 99, 104)
hslhsl(310, 3%, 40%)
oklchoklch(0.507 0.011 331.1)
Closest name: dimgray (#696969)Relative luminance 0.1293

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#636964

#676369 · #696365

#686963 · #636869

Split-complementary

Open in tool →

#656963 · #636967

#696763 · #636964 · #636569

Contrast

#696368 as textRatioAAAA largeAAAFix
Aaon white
5.86:1passpassfail
  • AAA: use #5c575b as the text (7.07:1)
Aaon black
3.59:1failpassfail
  • AA: use #7b747a as the text (4.62:1)
  • AAA: use #9a9399 as the text (7.01:1)
  • AA: or shift the background to #e3e3e3 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696368 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#696368 reads as neutral, minimal. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #696368
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696368 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696368-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md