CSS color

dimgray

#696969

hex#696969

rgbrgb(105, 105, 105)

hslhsl(0, 0%, 41%)

oklchoklch(0.521 0 0)

Relative luminance 0.1413

Neutral Minimal

Open in palette tool Check contrast

Dimgray on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.

Tints & shades

Tints — toward white

787878 858585 949494 a3a3a3 b3b3b3 bfbfbf cfcfcf dedede ebebeb fafafa

Shades — toward black

5e5e5e 575757 4d4d4d 424242 3b3b3b 303030 262626 1c1c1c 141414 0a0a0a

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

696969 696969

#696969

Analogous

Open in tool →

696969 696969 696969

#696969 · #696969

Triadic

Open in tool →

696969 696969 696969

#696969 · #696969

Split-complementary

Open in tool →

696969 696969 696969

#696969 · #696969

Tetradic

Open in tool →

696969 696969 696969 696969

#696969 · #696969 · #696969

Contrast

dimgray as text	Ratio	AA	AA large	AAA	Fix
Aaon white	5.49:1	pass	pass	fail	AAA: use #595959 as the text (7:1)
Aaon black	3.83:1	fail	pass	fail	AA: use #757575 as the text (4.56:1) AAA: use #969696 as the text (7.1:1) AA: or shift the background to #ebebeb (4.61:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with dimgray as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

1b1b1b 6e6e6e 1e40af fcfbf7

Ink & Paper

Open in tool →

Two greys and one ink-blue link color: the palette of a well-set book page.

Minimal Editorial Clean

Fonts for this mood

dimgray reads as neutral, minimal. The font library is tagged with the same vocabulary:

Neutral fonts →Minimal fonts →

mcpConnect your agent — build around dimgray

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #696969 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696969-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md