Color

#6960af

#6960af
hex#6960af
rgbrgb(105, 96, 175)
hslhsl(247, 33%, 53%)
oklchoklch(0.534 0.121 286.8)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1446

Colors that go with #6960af

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a5af60

#607eaf · #9060af

#af6960 · #60af69

Split-complementary

Open in tool →

#af9060 · #7eaf60

#af607e · #a5af60 · #60af90

Contrast

#6960af as textRatioAAAA largeAAAFix
Aaon white
5.39:1passpassfail
  • AAA: use #564d99 as the text (7.2:1)
Aaon black
3.89:1failpassfail
  • AA: use #766db6 as the text (4.63:1)
  • AAA: use #968fc7 as the text (7.05:1)
  • AA: or shift the background to #ebebeb (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #6960af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #6960af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #6960af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/6960af-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md