Color

#694fa1

#694fa1
hex#694fa1
rgbrgb(105, 79, 161)
hslhsl(259, 34%, 47%)
oklchoklch(0.494 0.128 296)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1117

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#87a14f

#4f5ea1 · #924fa1

#a1694f · #4fa169

Split-complementary

Open in tool →

#a1924f · #5ea14f

#a14f5e · #87a14f · #4fa192

Contrast

#694fa1 as textRatioAAAA largeAAAFix
Aaon white
6.49:1passpassfail
  • AAA: use #624a96 as the text (7.14:1)
Aaon black
3.23:1failpassfail
  • AA: use #8169b5 as the text (4.62:1)
  • AAA: use #a08ec7 as the text (7.19:1)
  • AA: or shift the background to #d9d9d9 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694fa1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #694fa1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694fa1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694fa1-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md