Color

#694ea6

#694ea6
hex#694ea6
rgbrgb(105, 78, 166)
hslhsl(258, 36%, 48%)
oklchoklch(0.495 0.136 295.1)
Closest name: Passion Flower (#6f5698)Relative luminance 0.1121

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8ca64e

#4e60a6 · #954ea6

#a6694e · #4ea669

Split-complementary

Open in tool →

#a6954e · #60a64e

#a64e60 · #8ca64e · #4ea695

Contrast

#694ea6 as textRatioAAAA largeAAAFix
Aaon white
6.48:1passpassfail
  • AAA: use #62499c as the text (7.11:1)
Aaon black
3.24:1failpassfail
  • AA: use #826ab9 as the text (4.71:1)
  • AAA: use #9f8dc9 as the text (7.13:1)
  • AA: or shift the background to #d9d9d9 (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694ea6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#694ea6 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #694ea6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #694ea6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/694ea6-ad9cc4-dfc44e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md