Color
#694e79
#694e79rgb(105, 78, 121)hsl(278, 22%, 39%)oklch(0.47 0.075 312.4)Colors that go with #694e79
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #694e79: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #694e79 in 5 real palettes, including Wells Fargo's brand system and Codecademy's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #694e79: 7 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #694e79 in 4 real palettes, including Console Light and Fintech Trust, as the accent.
Midnight Blue #191970
shipped8 real palettes, including Lufthansa's brand system and Fintech Trust put Midnight Blue beside #694e79, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #694e79 in 7 real palettes, including Stripe's brand system and Console Light, as the accent.
Taupe #483c32
shippedTaupe is paired with #694e79 in 12 real palettes, including Dusk and GitHub's brand system, as that palette's text colour.
Teal #008080
split-complementshippedTeal is a split-complement of #694e79: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #694e79
Tints & shades
Harmonies
Contrast
| #694e79 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.08:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.97:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694e79 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #694e79 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/694e79-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md