Color
#694aa5
#694aa5rgb(105, 74, 165)hsl(260, 38%, 47%)oklch(0.488 0.141 296.5)Colors that go with #694aa5
Charcoal, Royal Blue and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #694aa5: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #694aa5's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #694aa5: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped5 real palettes, including Pixar's brand system and Zillow's brand system put Blue beside #694aa5, as the accent.
Crimson #dc143c
shippedCrimson is paired with #694aa5 in 11 real palettes, including Wells Fargo's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #694aa5: 13 real palettes, including Linkedin's brand system and The New York Times's brand system, as the lead colour.
Midnight Blue #191970
shipped14 real palettes, including Marvel's brand system and Kraken's brand system put Midnight Blue beside #694aa5, as the supporting colour.
Red #ff0000
shippedRed is paired with #694aa5 in 4 real palettes, including L'Oréal's brand system and Walgreens's brand system, as the supporting colour.
Real palettes that use #694aa5
Tints & shades
Harmonies
Contrast
| #694aa5 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.72:1 | pass | pass | fail |
|
Aaon black | 3.12:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694aa5 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#694aa5 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #694aa5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/694aa5-ae9cc4-dfc94e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md