Color
#694794
#694794rgb(105, 71, 148)hsl(266, 35%, 43%)oklch(0.472 0.124 302.3)Colors that go with #694794
Charcoal, Sea Green and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #694794: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #694794: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shipped4 real palettes, including Pixar's brand system and Tesco's brand system put Blue beside #694794, as the accent.
Crimson #dc143c
shippedCrimson is paired with #694794 in 8 real palettes, including Wells Fargo's brand system and Walgreens's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #694794: 11 real palettes, including HP's brand system and Linkedin's brand system, as the accent.
Midnight Blue #191970
shipped12 real palettes, including Kraken's brand system and Lufthansa's brand system put Midnight Blue beside #694794, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #694794 in 8 real palettes, including Wayfair's brand system and Stripe's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #694794 in 5 real palettes, including Superhuman's brand system and Datadog's brand system, as the lead colour.
Real palettes that use #694794
Tints & shades
Harmonies
Contrast
| #694794 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.17:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.93:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #694794 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#694794 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #694794 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/694794-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md