Color
#66437a
#66437argb(102, 67, 122)hsl(278, 29%, 37%)oklch(0.446 0.096 312.3)Colors that go with #66437a
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #66437a: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #66437a in 4 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #66437a: 6 real palettes, including Hinge's brand system and HP's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including First Snow and Lufthansa's brand system put Midnight Blue beside #66437a, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #66437a in 7 real palettes, including Console Light and Stripe's brand system, as the lead colour.
Taupe #483c32
shippedTaupe is paired with #66437a in 8 real palettes, including Dusk and Datadog's brand system, as that palette's text colour.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #66437a on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Teal #008080
split-complementshippedTeal is a split-complement of #66437a: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #66437a
Tints & shades
Harmonies
Contrast
| #66437a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.93:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.65:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #66437a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #66437a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/66437a-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md