Color

#654a43

#654a43
hex#654a43
rgbrgb(101, 74, 67)
hslhsl(12, 20%, 33%)
oklchoklch(0.436 0.039 35)
Closest name: Black Power (#654b37)Relative luminance 0.0807

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#435e65

#65434d · #655b43

#43654a · #4a4365

Split-complementary

Open in tool →

#43655b · #434d65

#4d6543 · #435e65 · #5b4365

Contrast

#654a43 as textRatioAAAA largeAAAFix
Aaon white
8.03:1passpasspassPasses AAA — no fix needed.
Aaon black
2.61:1failfailfail
  • AA: use #936c62 as the text (4.56:1)
  • AAA: use #af9088 as the text (7.17:1)
  • AA: or shift the background to #c2c2c2 (4.51:1)
  • AAA: or shift the background to #f0f0f0 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #654a43 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#654a43 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #654a43
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #654a43 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/654a43-c4a99c-62cbad-2d281f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md