Color

#653a78

#653a78
hex#653a78
rgbrgb(101, 58, 120)
hslhsl(282, 35%, 35%)
oklchoklch(0.428 0.109 314.6)
Closest name: Heartless (#623b70)Relative luminance 0.0715

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d783a

#473a78 · #783a6c

#78663a · #3a7866

Split-complementary

Open in tool →

#6c783a · #3a7847

#78473a · #4d783a · #3a6c78

Contrast

#653a78 as textRatioAAAA largeAAAFix
Aaon white
8.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #985db1 as the text (4.54:1)
  • AAA: use #b287c5 as the text (7.16:1)
  • AA: or shift the background to #bdbdbd (4.6:1)
  • AAA: or shift the background to #e8e8e8 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #653a78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#653a78 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #653a78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #653a78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/653a78-ba9fc1-b4cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md