Named color

Heartless

#623b70
hex#623b70
rgbrgb(98, 59, 112)
hslhsl(284, 31%, 34%)
oklchoklch(0.421 0.096 316.7)
Relative luminance 0.0689

Heartless on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the curated palettes it appears in and any public brand that adopts it.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4a723c

#483c72 · #723c65

#72633c · #3c7263

Split-complementary

Open in tool →

#65723c · #3c7248

#72483c · #4a723c · #3c6572

Contrast

Heartless as textRatioAAAA largeAAAFix
Aaon white
8.83:1passpasspassPasses AAA — no fix needed.
Aaon black
2.38:1failfailfail
  • AA: use #965fab as the text (4.52:1)
  • AAA: use #b087c0 as the text (7.07:1)
  • AA: or shift the background to #bababa (4.55:1)
  • AAA: or shift the background to #e6e6e6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Heartless as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around Heartless
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #623b70 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/623b70-bc9fc1-b1cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md