Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Color
#62653ergb(98, 101, 62)hsl(65, 24%, 32%)oklch(0.494 0.058 112.1)Charcoal, Slate Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal is the body-text near-black for #62653e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Slate Blue sits directly opposite #62653e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
6 real palettes, including BrandSweets's brand system and Forest Floor put Champagne beside #62653e.
Designers have shipped Copper with #62653e: 5 real palettes, including Clay & Linen and Desert Road, as the lead colour.
Crimson is paired with #62653e in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Designers have shipped Denim with #62653e: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Designers have shipped Firebrick with #62653e: 4 real palettes, including Fireside and Newsprint, as the lead colour.
4 real palettes, including Coffee Bar and Woodsmoke put Peru beside #62653e, as the lead colour.
| #62653e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.09:1 | pass | pass | fail |
|
Aaon black | 3.45:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #62653e as the background.
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #62653e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/62653e-b8bea2-4e88df-262d1f-f1eee9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md