Color

#623a78

#623a78
hex#623a78
rgbrgb(98, 58, 120)
hslhsl(279, 35%, 35%)
oklchoklch(0.424 0.108 312.4)
Closest name: Heartless (#623b70)Relative luminance 0.0698

Colors that go with #623a78

Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#50783a

#433a78 · #783a6f

#78633a · #3a7863

Split-complementary

Open in tool →

#6f783a · #3a7843

#78433a · #50783a · #3a6f78

Contrast

#623a78 as textRatioAAAA largeAAAFix
Aaon white
8.77:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #9661b3 as the text (4.66:1)
  • AAA: use #af87c5 as the text (7.09:1)
  • AA: or shift the background to #bababa (4.52:1)
  • AAA: or shift the background to #e6e6e6 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #623a78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#623a78 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #623a78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #623a78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/623a78-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md