Color

#613c72

#613c72
hex#613c72
rgbrgb(97, 60, 114)
hslhsl(281, 31%, 34%)
oklchoklch(0.423 0.096 314.4)
Closest name: Heartless (#623b70)Relative luminance 0.0699

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d723c

#463c72 · #723c68

#72613c · #3c7261

Split-complementary

Open in tool →

#68723c · #3c7246

#72463c · #4d723c · #3c6872

Contrast

#613c72 as textRatioAAAA largeAAAFix
Aaon white
8.76:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #9562ac as the text (4.62:1)
  • AAA: use #ae87c0 as the text (7.03:1)
  • AA: or shift the background to #bababa (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #613c72 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #613c72
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #613c72 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/613c72-ba9fc1-b6cb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md