Color

#604a78

#604a78
hex#604a78
rgbrgb(96, 74, 120)
hslhsl(269, 24%, 38%)
oklchoklch(0.451 0.077 305.5)
Closest name: Freshly Purpleized (#5c5083)Relative luminance 0.0874

Colors that go with #604a78

Charcoal, Teal and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #604a78

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#62784a

#4a4a78 · #774a78

#78604a · #4a7860

Split-complementary

Open in tool →

#78774a · #4a784a

#784a4a · #62784a · #4a7877

Contrast

#604a78 as textRatioAAAA largeAAAFix
Aaon white
7.64:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #866aa4 as the text (4.61:1)
  • AAA: use #a28db9 as the text (7.05:1)
  • AA: or shift the background to #c7c7c7 (4.52:1)
  • AAA: or shift the background to #f5f5f5 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #604a78 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #604a78
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #604a78 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/604a78-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md