Color

#601018

#601018
hex#601018
rgbrgb(96, 16, 24)
hslhsl(354, 71%, 22%)
oklchoklch(0.322 0.112 21.4)
Closest name: Cherry Picking (#620b15)Relative luminance 0.0292

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#106058

#601040 · #603010

#186010 · #101860

Split-complementary

Open in tool →

#106030 · #104060

#406010 · #106058 · #301060

Contrast

#601018 as textRatioAAAA largeAAAFix
Aaon white
13.25:1passpasspassPasses AAA — no fix needed.
Aaon black
1.58:1failfailfail
  • AA: use #dc2e3f as the text (4.51:1)
  • AAA: use #e7737f as the text (7.16:1)
  • AA: or shift the background to #999999 (4.65:1)
  • AAA: or shift the background to #bdbdbd (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #601018 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#601018 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #601018
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #601018 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/601018-c49d9c-62cb8e-2d241f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md