Farmers Market
Open in tool →Tomato, leaf and honey — the three colors of a produce stand, warm enough to make anything look fresh.
Color
#5e772c
#5e772c
hex
#5e772crgb
rgb(94, 119, 44)hsl
hsl(80, 46%, 32%)oklch
oklch(0.533 0.106 125.4)Closest name: Mana Tree (#4f7942)Relative luminance 0.1576
Colors that go with #5e772c
Charcoal, Blue and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #5e772c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Blue #0000ff
shipped4 real palettes, including Warp's brand system and Kia's brand system put Blue beside #5e772c, as the supporting colour.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and Woodsmoke put Champagne beside #5e772c, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #5e772c: 4 real palettes, including Clay & Linen and Wellness, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #5e772c in 4 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #5e772c: 5 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Royal Blue #4169e1
split-complementshippedRoyal Blue is a split-complement of #5e772c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Rust #b7410e
shippedRust shows up next to #5e772c in 4 real palettes, including Harvest and Magazine Ochre, as the lead colour.
Real palettes that use #5e772c
Tints & shades
Harmonies
Contrast
| #5e772c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.06:1 | pass | pass | fail |
|
Aaon black | 4.15:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5e772c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #5e772c
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #5e772c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/5e772c-b1bea2-4e64df-232d1f-f1f0e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md