Color
#5d3772
#5d3772rgb(93, 55, 114)hsl(279, 35%, 33%)oklch(0.409 0.104 312.4)Colors that go with #5d3772
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #5d3772: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #5d3772 in 7 real palettes, including Wells Fargo's brand system and Lenovo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #5d3772: 5 real palettes, including Hinge's brand system and HP's brand system, as the accent.
Midnight Blue #191970
shipped6 real palettes, including Microsoft's brand system and First Snow put Midnight Blue beside #5d3772, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #5d3772: 6 real palettes, including First Snow and Macaron, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #5d3772 in 6 real palettes, including Console Light and Zoom's brand system, as the lead colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #5d3772: 4 real palettes, including FedEx's brand system and Auth0's brand system, as the accent.
Dark Olive Green #556b2f
complementaryDark Olive Green sits directly opposite #5d3772 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #5d3772
Tints & shades
Harmonies
Contrast
| #5d3772 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.25:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5d3772 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#5d3772 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #5d3772 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/5d3772-b99fc1-b9cb62-2d1f2c-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md