Color

#5a72af

#5a72af
hex#5a72af
rgbrgb(90, 114, 175)
hslhsl(223, 35%, 52%)
oklchoklch(0.56 0.099 266.9)
Closest name: Loch Ness (#5f6db0)Relative luminance 0.173

Colors that go with #5a72af

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#af975a

#5a9daf · #6c5aaf

#af5a72 · #72af5a

Split-complementary

Open in tool →

#af6c5a · #9daf5a

#af5a9d · #af975a · #5aaf6c

Contrast

#5a72af as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #42578a as the text (7.09:1)
Aaon black
4.46:1failpassfail
  • AA: use #5d75b1 as the text (4.64:1)
  • AAA: use #8395c3 as the text (7.05:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5a72af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5a72af reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5a72af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5a72af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5a72af-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md