First Snow
Open in tool →Ice blue on snow-white with a deep navy — the quietest winter palette; everything is a tint of one cold hue.
Color
#98a7cd
#98a7cd
hex
#98a7cdrgb
rgb(152, 167, 205)hsl
hsl(223, 35%, 70%)oklch
oklch(0.73 0.058 268.1)Closest name: Birdie Num Num (#89acda)Relative luminance 0.3872
Colors that go with #98a7cd
Charcoal, Deep Sky Blue and Sand lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #98a7cd: softer than #000 and cool enough to feel like part of the same palette.
Deep Sky Blue #00bfff
analogousshippedDeep Sky Blue is #98a7cd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sand #c2b280
complementaryshippedSand sits directly opposite #98a7cd on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #98a7cd in 4 real palettes, including NBA's brand system and Ahrefs's brand system, as the lead colour.
Blue #0000ff
shipped4 real palettes, including Canva's brand system and Spotify's brand system put Blue beside #98a7cd, as the accent.
Dark Orange #ff8c00
shippedDark Orange shows up next to #98a7cd in 4 real palettes, including Ahrefs's brand system and Learning App, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #98a7cd: 4 real palettes, including Patreon's brand system and Opensea's brand system, as the accent.
Emerald Green #50c878
shippedEmerald Green is paired with #98a7cd in 4 real palettes, including Supabase's brand system and Ledger Dark, as the lead colour.
Real palettes that use #98a7cd
Tints & shades
Harmonies
Contrast
| #98a7cd as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.4:1 | fail | fail | fail | |
Aaon black | 8.74:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #98a7cd as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#98a7cd reads as cool, light, clean. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #98a7cd
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #98a7cd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/98a7cd-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md