Color

#552f74

#552f74
hex#552f74
rgbrgb(85, 47, 116)
hslhsl(273, 42%, 32%)
oklchoklch(0.387 0.117 307.2)
Closest name: Imperial Purple (#5b3167)Relative luminance 0.0523

Colors that go with #552f74

Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4e742f

#332f74 · #742f70

#74552f · #2f7455

Split-complementary

Open in tool →

#70742f · #2f7433

#74332f · #4e742f · #2f7074

Contrast

#552f74 as textRatioAAAA largeAAAFix
Aaon white
10.27:1passpasspassPasses AAA — no fix needed.
Aaon black
2.05:1failfailfail
  • AA: use #9460be as the text (4.68:1)
  • AAA: use #ae88ce as the text (7.21:1)
  • AA: or shift the background to #adadad (4.58:1)
  • AAA: or shift the background to #d6d6d6 (7.07:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #552f74 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#552f74 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #552f74
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #552f74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/552f74-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md