Color

#5340bf

#5340bf
hex#5340bf
rgbrgb(83, 64, 191)
hslhsl(249, 50%, 50%)
oklchoklch(0.471 0.189 283.2)
Closest name: Blurple (#5539cc)Relative luminance 0.0927

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#acbf40

#406cbf · #9340bf

#bf5340 · #40bf53

Split-complementary

Open in tool →

#bf9340 · #6cbf40

#bf406c · #acbf40 · #40bf93

Contrast

#5340bf as textRatioAAAA largeAAAFix
Aaon white
7.36:1passpasspassPasses AAA — no fix needed.
Aaon black
2.85:1failfailfail
  • AA: use #7566cc as the text (4.53:1)
  • AAA: use #988cd9 as the text (7.09:1)
  • AA: or shift the background to #cccccc (4.58:1)
  • AAA: or shift the background to #fafafa (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #5340bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#5340bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #5340bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #5340bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/5340bf-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md