Color
#524a73
#524a73rgb(82, 74, 115)hsl(252, 22%, 37%)oklch(0.435 0.067 292.3)Colors that go with #524a73
Steel Blue, Teal and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
analogousshippedSteel Blue is #524a73's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
triadicshippedTeal completes a triad with #524a73 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shipped4 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #524a73, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #524a73 in 7 real palettes, including Codecademy's brand system and Wells Fargo's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #524a73: 13 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #524a73 in 5 real palettes, including Open House and Sapphire & Gold, as the accent.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #524a73 in 4 real palettes, including Console Light and Fintech Trust, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #524a73: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #524a73
Tints & shades
Harmonies
Contrast
| #524a73 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.12:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.59:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #524a73 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #524a73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/524a73-a99cc4-dfb64e-281f2d-e9ecf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md