Color

#50729b

#50729b
hex#50729b
rgbrgb(80, 114, 155)
hslhsl(213, 32%, 46%)
oklchoklch(0.544 0.076 253.7)
Closest name: Beach View (#4f7694)Relative luminance 0.1611

Colors that go with #50729b

Charcoal, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #50729b

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9b7950

#50979b · #54509b

#9b5072 · #729b50

Split-complementary

Open in tool →

#9b5450 · #979b50

#9b5097 · #9b7950 · #509b54

Contrast

#50729b as textRatioAAAA largeAAAFix
Aaon white
4.97:1passpassfail
  • AAA: use #3e5979 as the text (7.22:1)
Aaon black
4.22:1failpassfail
  • AA: use #5579a5 as the text (4.66:1)
  • AAA: use #7c98bb as the text (7.07:1)
  • AA: or shift the background to #f5f5f5 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #50729b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #50729b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #50729b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/50729b-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md