Color

#4f78bf

#4f78bf
hex#4f78bf
rgbrgb(79, 120, 191)
hslhsl(218, 47%, 53%)
oklchoklch(0.576 0.119 260.8)
Closest name: Flood (#6677bb)Relative luminance 0.1886

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf964f

#4fb0bf · #5e4fbf

#bf4f78 · #78bf4f

Split-complementary

Open in tool →

#bf5e4f · #b0bf4f

#bf4fb0 · #bf964f · #4fbf5e

Contrast

#4f78bf as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #4b75be as the text (4.58:1)
  • AAA: use #355792 as the text (7.17:1)
  • AA: or shift the background to #080808 (4.55:1)
Aaon black
4.77:1passpassfail
  • AAA: use #7898ce as the text (7.18:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4f78bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4f78bf reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4f78bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4f78bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4f78bf-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md