Color

#4e43ad

#4e43ad
hex#4e43ad
rgbrgb(78, 67, 173)
hslhsl(246, 44%, 47%)
oklchoklch(0.457 0.163 282.5)
Closest name: Blueberry (#464196)Relative luminance 0.0865

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a2ad43

#436dad · #8243ad

#ad4e43 · #43ad4e

Split-complementary

Open in tool →

#ad8243 · #6dad43

#ad436d · #a2ad43 · #43ad82

Contrast

#4e43ad as textRatioAAAA largeAAAFix
Aaon white
7.69:1passpasspassPasses AAA — no fix needed.
Aaon black
2.73:1failfailfail
  • AA: use #756cc6 as the text (4.72:1)
  • AAA: use #948dd3 as the text (7.01:1)
  • AA: or shift the background to #c7c7c7 (4.55:1)
  • AAA: or shift the background to #f5f5f5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4e43ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4e43ad reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4e43ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4e43ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4e43ad-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md