Color

#4d74fe

#4d74fe
hex#4d74fe
rgbrgb(77, 116, 254)
hslhsl(227, 99%, 65%)
oklchoklch(0.608 0.21 267.7)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2122

Colors that go with #4d74fe

Charcoal, Red and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fed84d

#4dccfe · #7f4dfe

#fe4d74 · #74fe4d

Split-complementary

Open in tool →

#fe7f4d · #ccfe4d

#fe4dcc · #fed84d · #4dfe7f

Contrast

#4d74fe as textRatioAAAA largeAAAFix
Aaon white
4:1failpassfail
  • AA: use #3e68fe as the text (4.55:1)
  • AAA: use #0138fe as the text (7:1)
  • AA: or shift the background to #141414 (4.6:1)
Aaon black
5.24:1passpassfail
  • AAA: use #7190fe as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d74fe as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4d74fe reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d74fe
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4d74fe and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d74fe-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md