Color

#4d2ca0

#4d2ca0
hex#4d2ca0
rgbrgb(77, 44, 160)
hslhsl(257, 57%, 40%)
oklchoklch(0.409 0.175 289.3)
Closest name: Bluebell (#333399)Relative luminance 0.0592

Colors that go with #4d2ca0

Olive Green, Midnight Blue and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #4d2ca0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fa02c

#2c45a0 · #872ca0

#a04d2c · #2ca04d

Split-complementary

Open in tool →

#a0872c · #45a02c

#a02c45 · #7fa02c · #2ca087

Contrast

#4d2ca0 as textRatioAAAA largeAAAFix
Aaon white
9.62:1passpasspassPasses AAA — no fix needed.
Aaon black
2.18:1failfailfail
  • AA: use #8363d4 as the text (4.7:1)
  • AAA: use #a087de as the text (7.02:1)
  • AA: or shift the background to #b3b3b3 (4.59:1)
  • AAA: or shift the background to #dedede (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d2ca0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4d2ca0 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d2ca0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4d2ca0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d2ca0-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md