Color
#4d2c77
#4d2c77rgb(77, 44, 119)hsl(266, 46%, 32%)oklch(0.375 0.124 300.9)Colors that go with #4d2c77
Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #4d2c77: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #4d2c77's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including Alaska Airlines's brand system and Zillow's brand system put Blue beside #4d2c77, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #4d2c77: 4 real palettes, including Purina Pro Plan's brand system and Zillow's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #4d2c77 in 8 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #4d2c77: 9 real palettes, including Hinge's brand system and Slack's brand system, as the accent.
Midnight Blue #191970
shipped10 real palettes, including Microsoft's brand system and Gillette's brand system put Midnight Blue beside #4d2c77, as the accent.
Powder Blue #b0e0e6
shippedDesigners have shipped Powder Blue with #4d2c77: 4 real palettes, including First Snow and Glacier, as the accent.
Real palettes that use #4d2c77
Tints & shades
Harmonies
Contrast
| #4d2c77 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.81:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.94:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d2c77 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#4d2c77 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #4d2c77 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/4d2c77-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md