Color

#4d296b

#4d296b
hex#4d296b
rgbrgb(77, 41, 107)
hslhsl(273, 45%, 29%)
oklchoklch(0.361 0.113 306.8)
Closest name: Elegant Purple Gown (#552367)Relative luminance 0.0423

Colors that go with #4d296b

Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#476b29

#2c296b · #6b2968

#6b4d29 · #296b4d

Split-complementary

Open in tool →

#686b29 · #296b2c

#6b2c29 · #476b29 · #29686b

Contrast

#4d296b as textRatioAAAA largeAAAFix
Aaon white
11.38:1passpasspassPasses AAA — no fix needed.
Aaon black
1.85:1failfailfail
  • AA: use #945cc1 as the text (4.56:1)
  • AAA: use #af85d1 as the text (7.1:1)
  • AA: or shift the background to #a3a3a3 (4.51:1)
  • AAA: or shift the background to #cccccc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4d296b as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4d296b reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4d296b
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4d296b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4d296b-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md