Color
#49696f
#49696frgb(73, 105, 111)hsl(189, 21%, 36%)oklch(0.498 0.038 210.5)Colors that go with #49696f
Charcoal, Sienna and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #49696f: softer than #000 and cool enough to feel like part of the same palette.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #49696f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #49696f, as the surface under it.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #49696f: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #49696f: 5 real palettes, including Desert Road and Riverbed, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #49696f in 10 real palettes, including Gemstone and Retro Pop, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #49696f: 12 real palettes, including The New York Times's brand system and HP's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #49696f: 5 real palettes, including Fireside and Newsprint, as the lead colour.
Real palettes that use #49696f
Tints & shades
Harmonies
Contrast
| #49696f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.94:1 | pass | pass | fail |
|
Aaon black | 3.53:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49696f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #49696f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/49696f-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md