Color

#4949ab

#4949ab
hex#4949ab
rgbrgb(73, 73, 171)
hslhsl(240, 40%, 48%)
oklchoklch(0.462 0.153 278.6)
Closest name: Blueberry (#464196)Relative luminance 0.0912

Colors that go with #4949ab

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abab49

#497aab · #7a49ab

#ab4949 · #49ab49

Split-complementary

Open in tool →

#ab7a49 · #7aab49

#ab497a · #abab49 · #49ab7a

Contrast

#4949ab as textRatioAAAA largeAAAFix
Aaon white
7.44:1passpasspassPasses AAA — no fix needed.
Aaon black
2.82:1failfailfail
  • AA: use #6d6dc0 as the text (4.6:1)
  • AAA: use #9090d0 as the text (7.09:1)
  • AA: or shift the background to #cccccc (4.63:1)
  • AAA: or shift the background to #fafafa (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4949ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#4949ab reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4949ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4949ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4949ab-a19cc4-df994e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md