Color
#49196c
#49196crgb(73, 25, 108)hsl(275, 62%, 26%)oklch(0.334 0.137 306.7)Colors that go with #49196c
Charcoal, Crimson and Denim lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #49196c: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #49196c in 5 real palettes, including Casper Sleep's brand system and Marvel's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #49196c: 6 real palettes, including Hinge's brand system and Panasonic's brand system, as the accent.
Tomato #ff6347
shipped4 real palettes, including FedEx's brand system and dbt Labs's brand system put Tomato beside #49196c, as the supporting colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #49196c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Royal Blue #4169e1
analogousshippedRoyal Blue is #49196c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #49196c: 3 real palettes, including FedEx's brand system and Discover's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #49196c in 3 real palettes, including Gillette's brand system and American Eagle's brand system, as the lead colour.
Real palettes that use #49196c
Tints & shades
Harmonies
Contrast
| #49196c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.81:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.64:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #49196c as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#49196c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #49196c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/49196c-b89cc4-c0cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md