Color

#4474bb

#4474bb
hex#4474bb
rgbrgb(68, 116, 187)
hslhsl(216, 47%, 50%)
oklchoklch(0.559 0.123 258.1)
Closest name: Campanula (#3473b7)Relative luminance 0.1731

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb8b44

#44afbb · #5044bb

#bb4474 · #74bb44

Split-complementary

Open in tool →

#bb5044 · #afbb44

#bb44af · #bb8b44 · #44bb50

Contrast

#4474bb as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #33588e as the text (7.17:1)
Aaon black
4.46:1failpassfail
  • AA: use #4776bd as the text (4.59:1)
  • AAA: use #7498cd as the text (7.12:1)
  • AA: or shift the background to #fafafa (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #4474bb as the background.

Brands using this color

Fonts for this mood

#4474bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #4474bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #4474bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/4474bb-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md