Color

#44669c

#44669c
hex#44669c
rgbrgb(68, 102, 156)
hslhsl(217, 39%, 44%)
oklchoklch(0.509 0.095 259.3)
Closest name: Bellflower (#5d66aa)Relative luminance 0.1313

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9c7a44

#44929c · #4f449c

#9c4466 · #669c44

Split-complementary

Open in tool →

#9c4f44 · #929c44

#9c4492 · #9c7a44 · #449c4f

Contrast

#44669c as textRatioAAAA largeAAAFix
Aaon white
5.79:1passpassfail
  • AAA: use #3b5887 as the text (7.16:1)
Aaon black
3.63:1failpassfail
  • AA: use #5177b3 as the text (4.64:1)
  • AAA: use #7c98c5 as the text (7.15:1)
  • AA: or shift the background to #e3e3e3 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #44669c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#44669c reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #44669c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #44669c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/44669c-9ca7c4-df624e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md