Color
#440fb8
#440fb8rgb(68, 15, 184)hsl(259, 85%, 39%)oklch(0.398 0.225 283.3)Colors that go with #440fb8
Midnight Blue, Orange Red and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Midnight Blue #191970
shippedMidnight Blue is paired with #440fb8 in 4 real palettes, including Blue Mono and Fintech Trust, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Orange Red #ff4500
shippedOrange Red is paired with #440fb8 in 4 real palettes, including Tide's brand system and Intercom's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #440fb8 in 8 real palettes, including Nivea's brand system and NHL's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #440fb8 in 7 real palettes, including Datadog's brand system and Burger King's brand system, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Olive Green #808000
complementaryOlive Green sits directly opposite #440fb8 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Forest Green #228b22
split-complementshippedForest Green is a split-complement of #440fb8: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Blue #0000ff
shippedBlue is paired with #440fb8 in 3 real palettes, including Procter & Gamble's brand system and Pfizer's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #440fb8: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #440fb8
Tints & shades
Harmonies
Contrast
| #440fb8 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.47:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.01:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440fb8 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#440fb8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #440fb8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/440fb8-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md