Color
#440dba
#440dbargb(68, 13, 186)hsl(259, 87%, 39%)oklch(0.399 0.228 283.1)Colors that go with #440dba
Charcoal, Denim and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #440dba: softer than #000 and cool enough to feel like part of the same palette.
Denim #1560bd
analogousshippedDenim is #440dba's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #440dba: 6 real palettes, including Zillow's brand system and Unilever's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #440dba: 5 real palettes, including Peacock's brand system and Blue Mono, as the accent.
Crimson #dc143c
shippedCrimson is paired with #440dba in 6 real palettes, including Behance's brand system and Pepsi's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #440dba: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour.
Midnight Blue #191970
shipped10 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #440dba, as the lead colour.
Orange Red #ff4500
shippedOrange Red is paired with #440dba in 8 real palettes, including Tide's brand system and Intercom's brand system, as the accent.
Real palettes that use #440dba
Tints & shades
Harmonies
Contrast
| #440dba as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.44:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.01:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #440dba as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#440dba reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #440dba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/440dba-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md