Color
#43985e
#43985ergb(67, 152, 94)hsl(139, 39%, 43%)oklch(0.612 0.121 151.6)Colors that go with #43985e
Charcoal, Blue and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #43985e: softer than #000 and cool enough to feel like part of the same palette.
Blue #0000ff
shipped4 real palettes, including Kia's brand system and Instacart's brand system put Blue beside #43985e, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #43985e: 4 real palettes, including Wellness and Clean Beauty, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #43985e in 6 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #43985e: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Midnight Blue #191970
shipped5 real palettes, including Fintech Trust and Telehealth put Midnight Blue beside #43985e, as the text colour against it.
Royal Blue #4169e1
shippedRoyal Blue is paired with #43985e in 7 real palettes, including Console Light and Telehealth, as the lead colour.
Medium Orchid #ba55d3
complementaryMedium Orchid sits directly opposite #43985e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #43985e
Tints & shades
Harmonies
Contrast
| #43985e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.56:1 | fail | pass | fail | |
Aaon black | 5.89:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43985e as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43985e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43985e-a2beae-c059d4-1f2d2a-ebf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md